by Brittany Parker | Sep 20, 2023 | Hospitality Tech, Product Marketing
In hospitality, every decision is a dance on the tightrope of profitability. It’s not just about the daily grind in the hotel lobby or the restaurant floor; it’s the big picture, the margins and returns that define success. Yes, tweaking your menu, cutting expenses,...
by Brittany Parker | Jun 20, 2023 | Marketing Strategy
Content marketing isn’t just about cranking out blog posts or sharing random thoughts. It’s like assembling a jigsaw puzzle; every piece, or content, should fit seamlessly into your overarching marketing strategy. Taking the time to strategize not only aligns...
by Brittany Parker | Apr 20, 2023 | Clinical Research
A Successful Clinical Trial Begins with the Study Start-Up Phase The study start-up phase sets the tone for a clinical research trial and is crucial to the overall success of a program. The critical nature of this phase places significant pressure on all stakeholders....
by Brittany Parker | Apr 20, 2023 | Clinical Research
Establishing Long-Term, Mutually Beneficial Relationships The complexities involved in conducting clinical trials extend well beyond clinical trial protocols and study design and into a realm where we often find the greatest return — relationships. The relationship...
by Brittany Parker | Apr 20, 2023 | Clinical Research
Improving CRO-Site Engagement is Key to Successful Study Execution CROs have come to realize that regular engagement with investigative sites is critical to study success. Increasingly, access to high quality investigative sites has become more competitive. This...
