Brittany Parker
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The Hidden Lever: Boosting Hospitality Profits Through Automation

The Hidden Lever: Boosting Hospitality Profits Through Automation

by Brittany Parker | Sep 20, 2023 | Hospitality Tech, Product Marketing

In hospitality, every decision is a dance on the tightrope of profitability. It’s not just about the daily grind in the hotel lobby or the restaurant floor; it’s the big picture, the margins and returns that define success. Yes, tweaking your menu, cutting expenses,...
Using Psychographic Data to Reach Specific Target Markets for Restaurants

Using Psychographic Data to Reach Specific Target Markets for Restaurants

by Brittany Parker | Apr 19, 2023 | Hospitality Tech, Marketing Strategy

Demographic vs. Psychographic Data Demographic data brings useful insight to broad differences and commonalities among restaurant guests, such as age, race, location or employment status. Knowledge of the demographics of your customers is extremely helpful in media...

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