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The Hidden Lever: Boosting Hospitality Profits Through Automation
In hospitality, every decision is a dance on the tightrope of profitability. It’s not just about the daily grind in the hotel lobby or the restaurant floor; it’s the big picture, the margins and returns that define success. Yes, tweaking your menu, cutting expenses,...
How to Develop a Content Marketing Strategy that Drives Conversions
Content marketing isn’t just about cranking out blog posts or sharing random thoughts. It's like assembling a jigsaw puzzle; every piece, or content, should fit seamlessly into your overarching marketing strategy. Taking the time to strategize not only aligns your...
The Pulse of Study Startup | March 2018
A Successful Clinical Trial Begins with the Study Start-Up Phase The study start-up phase sets the tone for a clinical research trial and is crucial to the overall success of a program. The critical nature of this phase places significant pressure on all stakeholders....
The Pulse on CRO-Site Relationships | February 2018
Establishing Long-Term, Mutually Beneficial Relationships The complexities involved in conducting clinical trials extend well beyond clinical trial protocols and study design and into a realm where we often find the greatest return — relationships. The relationship...
The Pulse on Study Startup | April 2018
Improving CRO-Site Engagement is Key to Successful Study Execution CROs have come to realize that regular engagement with investigative sites is critical to study success. Increasingly, access to high quality investigative sites has become more competitive. This...
Using Psychographic Data to Reach Specific Target Markets for Restaurants
Demographic vs. Psychographic Data Demographic data brings useful insight to broad differences and commonalities among restaurant guests, such as age, race, location or employment status. Knowledge of the demographics of your customers is extremely helpful in media...
Why You Should Use Automated Income Verification in Your Tenant Screening Process
Verifying income history is often a hassle, both for you and for your prospective tenants. Tenants must go through the burden of locating and uploading an abundance of documents, which ultimately will impact whether they move forward with the application process and...
Rent Concessions for Single Family Rentals: What Property Managers Need to Know
As a property manager, the goal is always to find the right balance between maximizing profits and keeping tenants happy. But before making the decision to offer a rent concession, it's important to carefully consider the impact it could have on your bottom line, as...
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